That's how the stereotypical image blitzed at boys is described in the new book Packaging Boyhood: Saving Our Sons From Superheroes, Slackers, and Other Media Stereotypes. "Halloween is about the stark commercialization of gender" said Lyn Mikel Brown, a professor of education at Colby College and one of the authors of Packaging Boyhood who earlier cowrote Packaging Girlhood. Full Article at Philadelphia Inquirer