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    Avenue A | Razorfish and Pluck Agree to Develop New Social Media Offering
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    For instance, a film studio might announce a new movie through a banner advertisement that enables consumers to review the movie by clicking on the ad, as well as reading feedback from other movie goers - without ever leaving the point of display for the advertisement. "With AdLife, marketers will be able to bring a social experience into the world of mainstream digital advertising" Singh said. Dave Panos, CEO of Pluck and executive vice president of Demand Media, said, "AdLife will take digital marketing one step forward through more pervasive and contextual consumer participation. Full Article at Emediawire.com
    With AdLife, marketers will be able to bring a social experience into the world of mainstream digital advertising
    SOURCE: Emediawire.com 16 months ago
All quotes from:
Avenue A | Razorfish and Pluck Agree to Develop New Social Media Offering
  1. AdLife will take digital marketing one step forward through more pervasive and contextual consumer participation. We look forward to partnering with Avenue A | Razorfish to expand and deepen its Social Influence Marketing practice and bring entirely new social advertising capabilities to digital markete...
    SOURCE: Emediawire.com 16 months ago
  2. It's clear that consumers want a stronger voice in the conversation with the marketer. When developed, AdLife will enable consumer participation and social influence inside the billions of impressions received by traditional digital ad units like banner ads.
    SOURCE: Emediawire.com 16 months ago

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  12. MADRID, SPAIN - DECEMBER 11: Actress Emma Thompson attends 'The Journey' opening exhibition at Retiro Park on December 11, 2009 in Madrid, Spain.
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  15. MADRID, SPAIN - DECEMBER 11: Actress Emma Thompson attends 'The Journey' opening exhibition at Retiro Park on December 11, 2009 in Madrid, Spain.
  16. MADRID, SPAIN - DECEMBER 11: Actress Emma Thompson attends 'The Journey' opening exhibition at Retiro Park on December 11, 2009 in Madrid, Spain.
  17. MADRID, SPAIN - DECEMBER 11: Actress Emma Thompson attends 'The Journey' opening exhibition at Retiro Park on December 11, 2009 in Madrid, Spain.
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