With AdLife, marketers will be able to bring a social experience into the world of mainstream digital advertising
AdLife will take digital marketing one step forward through more pervasive and contextual consumer participation. We look forward to partnering with Avenue A | Razorfish to expand and deepen its Social Influence Marketing practice and bring entirely new social advertising capabilities to digital markete...
It's clear that consumers want a stronger voice in the conversation with the marketer. When developed, AdLife will enable consumer participation and social influence inside the billions of impressions received by traditional digital ad units like banner ads.