1. View quote in context »
    With Internet users more fragmented than the television audience, Ivins said, "I don't think you can do what we're doing on a scale we're doing with a tool kit from the last century." Many traditional pollsters are skeptical. Full Article at Los Angeles Times
    I don't think you can do what we're doing on a scale we're doing with a tool kit from the last century.
    SOURCE: Los Angeles Times 26 months ago