1. QUOTE from:
    NBCU Enlists All TV Units in Eco Agenda
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    Today the handbook exists and is actively in use. "Referencing the manual, what we did worked really well ... We did some pilot work on film and TV shows to really learn how to create green production and worked that information into a play-by-play instruction manual – one for film and one for TV – that is now integrated into the business process of our Universal Pictures, Focus Features and Universal Media Studio operations." The green process isn’t found only in production, but also all business offices and operations. Full Article at TV Week
    Referencing the manual, what we did worked really well ... We did some pilot work on film and TV shows to really learn how to create green production and worked that information into a play-by-play instruction manual – one for film and one for TV – that is now integrated into the business process of our Universal Pictures, Focus Features and Universal Media Studio operations.
    SOURCE: TV Week 1 month ago
All quotes from:
NBCU Enlists All TV Units in Eco Agenda
  1. Green is sometimes very visual, you know you can see it right there with recycling, but sometimes green is the absence of activity. You might be in an office or in a TV studio and not realize that some green changes have been put in place
    SOURCE: TV Week 1 month ago
  2. One of the key differences is that green isn’t just a cause anymore, it’s really a lifestyle that people are recognizing locally, so it’s not a distant 100 years in the future what’s the state of the environment going to be ... People are seeing the effects of the environment in their everyday lives, so...
    SOURCE: TV Week 1 month ago
  3. We have some research that we did a few months ago that shows that. Consumers and the general public see the value of green not just in their belief system but in the way that they actually spend their dollars
    SOURCE: TV Week 1 month ago
  4. We’ve put additional dollars aside to spur innovation and really encourage our work force to look for cutting-edge innovative ways to implement energy waste and water savings throughout our operations. The proposals are out right now and they’re starting to come in ... Internally, we have just seen so m...
    SOURCE: TV Week 1 month ago
  5. Just this spring, the Audubon Society gave us the Rachel Carson Award
    SOURCE: TV Week 1 month ago
  6. We eventually had to tell folks beyond the 23 that we couldn’t take anymore. They’ve also participated in volunteer events and other public service initiatives to really drive the public to engage here
    SOURCE: TV Week 1 month ago
  7. We can communicate behavioral changes to our crews and employees, so there’ll be a message that if they print less, what the effect will be on the environment. The physical branding approach not only communicates information about best practices that are taking place, but informs our work force about th...
    SOURCE: TV Week 1 month ago
  8. It’s the same as last year. From November 15 to 22, all of the brands of NBC Universal will go green, so to speak, and be dedicated to delivering green information in entertainment and content those seven days
    SOURCE: TV Week 1 month ago
  9. I think the Green Is Universal initiative has really taken off both externally in how we’re interfacing with our consumers, and internally as far as how we as a company are really embracing green and driving it through our own operation
    SOURCE: TV Week 1 month ago

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