However, its President Paul Smith says the business model is different from that in the UK because it is not about the product people are buying, but the place that it is offered in. "It's not just coffee that you're selling in China, it's 20 minutes of personal space, in a country of 1.3 billion people and you only have to sit and watch the seats that fill up first to really understand how important that factor is" Smith said. Yue herself first stepped into a Chinese cafe called Sculpting in Time, near her home in Wudaokou several years ago. Full Article at People's Daily Online