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Promotion vehicles will include cosmetics bags, bangles and a reversible tote bag. "We did some activity around the first ‘Sex and the City’ movie, but didn’t have another new scent coming out at that time" Timiraos noted. “After that movie did around $500 million globally, we bet on the expectation that lightning would strike twice, and we began developing SJP NYC.” Originally a code name for the scent, the SJP NYC moniker stuck, in part due to the fragrance’s inspiration. Full Article at Women's Wear Daily
We did some activity around the first ‘Sex and the City’ movie, but didn’t have another new scent coming out at that time
SOURCE: Women's Wear Daily
All quotes from:
Carrie On: Sarah Jessica Parker Launching New Scent
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But the most surprising aspect [of SJP NYC] is the strawberry note that looms nicely at the top of the fragrance
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Because we wanted to incorporate the sense of fashion, it was a different process [than my other scents have been] ... And of course the packaging has to fit the juice. I love where we arrived with both the juice and the packaging.
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It’s unusual for me because this fragrance is surprisingly floral, which I keep thinking I am not sophisticated or mature enough for
SOURCE: Women's Wear Daily -
After that movie did around $500 million globally, we bet on the expectation that lightning would strike twice, and we began developing SJP NYC.
SOURCE: Women's Wear Daily -
A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion ... We started with t...
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