Research, whose work focuses on user internet experiences. "That means quantitative data from large groups to answer the ‘who, what, where and how’ questions, and qualitative data to answer the ‘why’ questions. For example, we know from research done by photo sharing website Flickr that while Americans are big sharers of photos, Scandinavians are not. Why? What is the cultural impact on photo sharing?" Failed searches & alpha moms Looking more carefully at people’s behavior on the internet can uncover surprises, sometimes calling into question basic assumptions — for instance, that most young people are adept at using the internet. Full Article at Economic Times