“Our 4-D involvement started at a project meeting of zoo senior staff where we were talking about new revenue sources,” Lucas said. "I knew about 4-D theaters in other cities and did some research that indicated it was the next up-and-coming thing. We jumped in a year ago, began working with Iwerks and started construction in July." SimEx has a library of 30-40 finished films, as well as several others it’s working on, including a “Planet Earth” project with the Discovery Channel.
Full Article at Cincinnati Enquirer