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Tiger is not bigger than game of golf

Tue, 15 Dec 2009 01:59:51 GMT

Only the misguided have the remotest sympathy for a man who has so badly let down all those closest to him and golf fans throughout the world. Even if he was a single man, his actions would be reprehensible.
Source: Irish Examiner

Tiger's fall from grace reveals risk of celebrity endorsements

Tue, 15 Dec 2009 01:04:25 GMT

The self-destruction of Tiger Inc. is calling into question whether companies can afford the risk of signing multimillion-dollar contracts with celebrity endorsers.
Source: Daily Breeze

Woods scandal makes sponsors wary

Tue, 15 Dec 2009 00:24:04 GMT

The self-destruction of Tiger Inc. is calling into question whether companies can afford the risk of signing multi-million dollar contracts with celebrity endorsers.
Source: CBC News

Woods Leaves PGA in Economic Limbo

Tue, 15 Dec 2009 00:20:17 GMT

(CBS) Today, the watchmaker Tag Heuer said it is re-considering its sponsorship deal with golf's number one player. CBS News correspondent Bill Whitaker has more now on the economic limbo created by Woods self-imposed exile from the game.
Source: CBS News

Tiger Inc.'s image crash shows risks of endorsements

Mon, 14 Dec 2009 23:58:06 GMT

Travellers walk in front of an Accenture advertisement featuring Tiger Woods at San Francisco International Airport, Monday, Dec. 14, 2009.
Source: Salt Lake Tribune

Nike's Phil Knight Supports Tiger Woods

Mon, 14 Dec 2009 23:36:15 GMT

It took two weeks, but sponsors finally started distancing themselves from the suddenly embattled Tiger Woods.
Source: AOL Sports

Tech Round Up: Google Nexus One phone out in Jan, eBay CEO a 'monster', Accenture drops Tiger Woods

Mon, 14 Dec 2009 23:25:38 GMT

Google Inc plans to sell two versions of its own-branded cell phone: one with a service contract with T-Mobile USA and another that is unlocked, a source familiar with the matter said. See full article.
Source: International Business Times

For Accenture, breaking up with Tiger Woods is hard to do

Mon, 14 Dec 2009 23:20:40 GMT

Dropping Tiger Woods is not as easy as taking down a few billboards or canceling a media campaign.
Source: Christian Science Monitor

Quoted in 'Accenture drops Woods from ad campaign'

Mon, 14 Dec 2009 11:17:46 GMT

said in 24x7updates:

Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture’s advertising.

Quoted in 'Accenture drops Tiger Woods'

Mon, 14 Dec 2009 07:58:58 GMT

said in Business Standard:

It (Accenture) wishes only the best for Tiger Woods and his family

Photo from AP Photo by BUSINESS WIRE

Tue, 19 May 2009 00:00:00 GMT

Jeff Robinson, SVP, Pricing PROS, Cecilia Bonfante, Senior Manager, Accenture, Andres Reiner, SVP Product Development, PROS, Larry Levy, Industry Business Development Manager, Microsoft, Ron Woestemeyer, EVP and Co-Founder, PROS.

Photo from Getty Images

Thu, 26 Feb 2009 05:00:00 GMT

MARANA, AZ - FEBRUARY 26: Tiger Woods of USA during the second round of Accenture Match Play Championships at Ritz - Carlton Golf Club at Dove Mountain on February 26, 2009 in Marana, Arizona.

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Sat, 15 Mar 2008 04:59:27 GMT