Digitas, Inc. News on Daylife

Tobaccowala Shifts to VivaKi Role

Thu, 03 Dec 2009 15:33:55 GMT

Rishad Tobaccowala is shifting from running Publicis Groupe's innovations unit Denuo to a broader role across VivaKi. Tobaccowala founded Denuo as a futures consultancy within Publicis in February 2006.
Source: AdWeek

MediaDailyNews: Tobaccowala Expands VivaKi Role

Thu, 03 Dec 2009 14:54:01 GMT

Rishad Tobaccowala is getting a bigger role at VivaKi, reports Adweek. At present, he runs Publicis Groupe's innovations unit Denuo, which he founded as a futures consultancy within Publicis in February 2006.
Source: MediaPost.com

PBM Wins Legal Victory Over Mead Johnson

Thu, 03 Dec 2009 13:44:11 GMT

A private label has scored a legal victory over a national brand. A jury this week ruled against Mead Johnson’s claims that a store-brand competitor’s infant formula was less nutritious than its Enfamil LIPIL Infant Formula.
Source: AdWeek

Publicis unveils Digitas and Razorfish consolidation

Thu, 03 Dec 2009 10:46:29 GMT

LONDON - Publicis Groupe is moving to integrate the management and support operations of its digital agencies, Digitas and newly-acquired Razorfish, in 20 markets outside the US.
Source: Brand Republic

Online Media Daily: Razorfish And Digitas Get Further VivaKied

Wed, 02 Dec 2009 22:51:34 GMT

In an effort to streamline Publicis Groupe's VivaKi network, Razorfish and Digitas on Wednesday announced an agreement to rely on consolidated support functions and management across all non-U.S. markets.
Source: MediaPost.com

It's Synergy Time at Razorfish and Digitas

Wed, 02 Dec 2009 20:15:44 GMT

Now that it has officially acquired Razorfish, Publicis has taken steps to realize cost savings from the agency's close alignment with former rival Digitas.
Source: ClickZ

Razorfish And Digitas To Share Support Operations; Denuo CEO Tobaccowala Relinquishes Post

Wed, 02 Dec 2009 19:17:18 GMT

As Publicis Group finishes up the integration of its two interactive shops, Razorfish and Digitas, under its VivaKi unit, the agencies will start sharing support functions, starting with finance and human resources, the company said.
Source: paidContent.org

MediaCom Wins DirecTV's Digital Chores

Wed, 02 Dec 2009 15:50:48 GMT

Satellite TV carrier DirecTV has awarded digital creative and media chores to WPP's MediaCom after a review. Spending on the account is estimated at $35 million, per sources.
Source: MediaWeek

Ninja Training with City Camouflage and White&black shemagh

Tue, 03 Feb 2009 23:36:47 GMT