Levi Strauss News on Daylife

Jeff Ballinger : Helping Dicatators Look Good

Thu, 03 Dec 2009 18:56:56 GMT

With the best of intentions, the International Labor Organization has launched “Better Work” programs in several countries in hopes of easing harsh conditions for long-suffering garment workers.
Source: Counterpunch

Dockers Brings Back Khakis

Thu, 03 Dec 2009 12:26:47 GMT

Dockers is on a mission to make khakis cool again. The brand, a unit of jeans maker Levi Strauss, this week launched a campaign touting khakis as must-have work apparel of American men.
Source: AdWeek

Dockers Brings Back Khakis

Tue, 01 Dec 2009 21:20:10 GMT

Dockers is on a mission to make khakis cool again. The brand, a unit of jeans maker Levi Strauss & Co. , launched a campaign today (Tuesday), touting khakis as must-have work apparel of American men.
Source: Brandweek

Last Chance Before Lisencing

Tue, 01 Dec 2009 16:21:41 GMT

It is unlikely that the new campaign Levi Strauss & Co. launched will be successful making Dockers the choice garment among males 25-35. Corporate casual is now simply casual. Millennials and younger Gen x-ers want denim, not Dockers.
Source: Gerson Lehrman Group

Levi Strauss & Co. Commemorates World AIDS Day 2009 by Engaging Global Artists to Encourage Consumers to “Know Your Status” ..

Tue, 01 Dec 2009 14:47:13 GMT

2009-12-01 15:47:13 - Strauss Foundation also announced $2 million in grants in 2009 for organizations engaging in groundbreaking work on the pandemic.
Source: PR-Inside.com

Advertising: Dockers Passes the Pants to a New Generation

Tue, 01 Dec 2009 01:20:37 GMT

A mockup of a Dockers ad in Manhattan that will be part of a broad campaign seeking to reintroduce the brand. One could, of course, make the case that Mr. Timberlake’s task was far easier because sexy never really went very far.
Source: The New York Times

Rackspace Offers Its First-Ever Showcase for E-Commerce Retailers This Holiday Season

Wed, 25 Nov 2009 13:22:56 GMT

SAN ANTONIO--(BUSINESS WIRE)-- Rackspace(R) Hosting (NYSE: RAX), the world's leader in hosting and cloud computing, announced a new service to assist its e-commerce customers this holiday season.
Source: Street Insider

Rackspace Offers Its First-Ever Showcase for E-Commerce Retailers This Holiday Season

Wed, 25 Nov 2009 13:19:33 GMT

2009-11-25 14:19:33 - customers. The Rackspace Holiday Shopping Mall is the first of its kind for Rackspace Hosting.
Source: PR-Inside.com

Quoted in 'Finding a gift that fits'

Tue, 24 Nov 2009 21:48:59 GMT

said in Times Record News:

Jeans in a dark finish for both men and women are always in style and they can be dressed up or down for any occasion. Fortunately for holiday shoppers, brands such as Signature by Levi Strauss and Co. are available at retailers like Walmart, Kmart and Target and offer a variety of fits to meet the fashion needs of every member of the family.

Quoted in 'Advertising: For Causes, It’s a Tougher Sell'

Thu, 12 Nov 2009 00:24:18 GMT

said in The New York Times:

Levi Strauss himself set the tone by giving back some of his profits to an orphanage in San Francisco we still support ... feel we have a responsibility to take a visible, bold stance on how we express our values.

Photo from Getty Images

Mon, 13 Jul 2009 15:09:00 GMT

SAN FRANCISCO - JULY 13: San Francisco mayor Gavin Newsom (L) greets Levi's employees outside of the Levi Strauss headquarters after a press conference July 13, 2009 in San Francisco, California.

Photo from Getty Images

Mon, 13 Jul 2009 15:09:00 GMT

SAN FRANCISCO - JULY 13: San Francisco mayor Gavin Newsom (L) greets Levi's employees outside of the Levi Strauss headquarters after a press conference July 13, 2009 in San Francisco, California.

Sat, 03 Nov 2007 01:53:20 GMT

Levi Strauss News on Daylife

Jeff Ballinger : Helping Dicatators Look Good

Dockers Brings Back Khakis

Dockers Brings Back Khakis

Last Chance Before Lisencing

Levi Strauss & Co. Commemorates World AIDS Day 2009 by Engaging Global Artists to Encourage Consumers to “Know Your Status” ..

Advertising: Dockers Passes the Pants to a New Generation

Rackspace Offers Its First-Ever Showcase for E-Commerce Retailers This Holiday Season

Rackspace Offers Its First-Ever Showcase for E-Commerce Retailers This Holiday Season

Quoted in 'Finding a gift that fits'

Quoted in 'Advertising: For Causes, It’s a Tougher Sell'

Photo from Getty Images

Photo from Getty Images

Claude LÃ©vi-Strauss - Reflexions Faites (part 1)