We remain fortunate to have individuals of such excellent caliber to transition into key positions within our organization ... Matt has been a significant contributor to the success of Richmond International Raceway for over six years, and we believe his leadership will facilitate a smooth transition in...
First of all, there's no doubt that all businesses have been challenged by the economy and we are not immune to it
Our history tells us that if we can get them to that one event, that the product sells itself ... Our challenge is getting them to that first event, and then it goes from there. We're accomplishing that through different opportunities and value pricing.
Social media, I know especially for the younger folks, that is how they communicate ... All of our tracks now have social media outlets where they communicate with potential fans and new fans, as well as the younger audience. We always have to be refilling the pipeline.
We're going to be braced for a slow recovery but we're also looking at some new opportunities
The IZOD IndyCar Series is extremely excited to be extending its partnership with PEAK Performance Motor Oil
Through its involvement with the IndyCar Series as well as driver and event programs, PEAK Performance has been an outstanding activator of its IZOD IndyCar Series partnership.
The IZOD IndyCar Series is a great platform for us to showcase PEAK Performance products to both retailers and consumers
We could not be happier to extend and expand our partnership with the IZOD IndyCar Series allowing us to work with a quality partner that we continue to work with to build a strong presence in the marketplace while continuing to build our PEAK Performance brand.
Having two television partners during the 2009 season assisted the growth of our sport and its accessibility to fans, and we have confidence that the 2010 season will reap even bigger gains with ABC and VERSUS' enrichment of their already outstanding programming.