The new equipment enabled us to make pieces no one else could. Large orders started pouring in
The pain is still there, but I was given a second chance in life. My timer was set back to zero
The GP44 was not a commercial success at first. We only sold it to friends and family. It was a good product but we had no brand recognition
With that, I went back and designed a model with high visual impact and a retail price point below €5,000. The V12 was born
Clients who buy luxury want a unique product. At BRM, we don't keep playing the same old tune
We do not make overpolished and overbrushed pieces
That is not our spirit. Our hand finishing leaves some roughness. People who drive high performance engines do not wear their grandfather's watch.
Having Crabbe with us is like having Enzo Ferrari at home designing cars
The BRM world is one of luxury for men. But we are slowly appealing to women. We now make eight watches per month for women
When you produce high volumes, with any drop in demand, your retailers are overstocked. At BRM, we stay below the demand ... That is the wisdom of our brand.