There is no pinned content in this Editor's Picks module.
Click here to learn more about content pinning.
The St James' Park sign has been removed at Newcastle United's ground to make way for the venue's new name. The change from St James' Park to the Sports Direct Arena was announced in November. The club said the change would be temporary to "showcase"...
I see that the owner is still looking for a sponsor to rename the ground after and earn tens of millions to buy new players. He could just name it the Sports Direct Arena and get hundreds of millions of free ads. He is committed to a new owner. Yeah...
NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Aston Villa manager Alex Mcleish (l) and Alan Pardew share a joke before the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon... View Photo »
They thought we were Sports Direct and we should do what the subordinates at Sports Direct do.
Newcastle today lost the historic St James’ Park sign as it was removed and replaced with a Sports Direct Arena monstrosity which looks nowhere near as classy. Fans have displayed that anger at the Stadium’s 119 year history being literally ripped off...
Like Fat Freddy, he thinks that Geordies are mugs, and the saddest thing of all is they’re right. Yo WT £10m for naming rights according to Del Liarse. So that should have paid for a new Centre Back but…….oh wait we’re not getting £10m from Sports...
We respectfully request that you take this approach." The BBC declined to follow suit and have referred to the Stadium as The Sports Direct Arena since its formal name change last year. Bookmark or share this story with: Sorry, only registered users...
NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Aston Villa striker Robbie Keane in action during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England. View Photo »
It may not be a lot of money to Joey, but over 2,000 Sports Direct employees earning £20,000 will receive shares worth over £44,000 over the next two years.
We respectfully request that you take this approach." The BBC declined to follow suit and have referred to the Stadium as The Sports Direct Arena since its formal name change last year. Bookmark or share this story with: yes the BBC. apart from the...
A man equipped with a ladder and a crowbar went to work on the letters spelling out the former name of Newcastle United's ground, which has now been re-christened the Sports Direct Arena, after Mike Ashley's tracksuit-peddling retail empire. The...
There are no results for this module. Edit this module to change the search term used to query Wikipedia
NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Newcastle defender Ryan Taylor is stretchered off with a serious injury during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: A general view of the ground before the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Newcastle player Steven Taylor looks on before the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Ex Player and Radio commentator Stan Collymore looks on before the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Aston Villa manager Alex Mcleish looks on before the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Aston Villa player Stephen Ireland (r) is beaten to the ball by Danny Simpson in action during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England...
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Aston Villa player Darren Bent (r) is beaten to the ball by Mike Williamson in action during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Aston Villa striker Robbie Keane looks on as referee Mark Halsey has words with Fabricio Coloccini (l) during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon...
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Darren Bent of Aston Villa in action during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Gabriel Obertan of Newcastle challenges Stephen Warnock of Aston Villa during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Jonas Gutierrez of Newcastle is tackled by Alan Hutton of Aston Villa during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Darren Bent of Aston Villa misses a chance on goal during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Goalscorers, Papiss Cisse and Demba Ba of Newcastle after the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Papiss Cisse of Newcastle is congratulated by team mate Shola Ameobi of Newcastle after the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Newcastle goalkeeper Tim Krul celebrates the victory during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Mike Williamson of Newcastle makes a challenge on Charles N'Zogbia of Aston Villa during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Shay Given, Goalkeeper of Aston Villa looks on after conceeding a goal during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Papiss Cisse of Newcastle is congratulated by team mates after scoring his teams second goal during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England...
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Papiss Cisse of Newcastle scores his teams second goal during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Newcastle striker Papiss Cisse is helped up by Shay Given during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Newcastle striker Papiss Cisse (r) listens to tea mate Demba Ba on his debut during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Aston Villa striker Robbie Keane celebrates his goal during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Newcastle striker Papiss Cisse in action with Alan Hutton of Villa during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Danny Simpson of Newcastle battles with Charles N'Zogbia of Aston Villa during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Newcastle defender Ryan Taylor goes down with a serious injury during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »NEWCASTLE UPON TYNE, ENGLAND - FEBRUARY 05: Newcastle defender Ryan Taylor is stretchered off with a serious injury during the Barclays Premier League match between Newcastle United and Aston Villa at Sports Direct Arena on February 5, 2012 in Newcastle upon Tyne, England.
View Photo »They thought we were Sports Direct and we should do what the subordinates at Sports Direct do.
It may not be a lot of money to Joey, but over 2,000 Sports Direct employees earning £20,000 will receive shares worth over £44,000 over the next two years.
It is also unfortunate that Joey chose to draw such a disparaging comparison between himself and the employees of Sports Direct, who through hard work and dedication are the recipients of one of the most generous bonus schemes in UK retailing.
However depressing the Sports Direct Arena match-day atmosphere sounds, Newcastle do not have the global fan base of Manchester United or Arsenal, or the luxury of backers with deep pockets like Manchester City or Chelsea. They have to make money where they can, or think they can.
I look at NUFC these days as a reflection of Sports Direct it is a similar mentality and retail blueprint…sign players cheap and sell them on. If the profits where being spent on even better players then I wouldn’t be to fussed but it will end up being spent on the latest undersoil heating and free tran...
