David Berkowitz is senior director of emerging media & innovation for digital marketing agency 360i , where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries. Marketers creat

When people talk about the way journalism used to be, they are talking about Jimmy Breslin. They mean walking the streets and talking to people, which Breslin did unlike any other newspaperman of his day. They mean bar tabs, not Twitter feeds. They mean,

Met Life and Teleflora are among the brands whose Super Bowl spots either asked viewers to “find us on Facebook” or featured a Facebook icon rather than a website address. In an era where Facebook pages are close to becoming akin to the AOL keyword found

Some will go home heroes, some will fail miserably. Reputations will be built and destroyed tonight. No, we’re not talking about the guys on the New York Giants and New England Patriots, we’re talking about the people behind the ads that are running duri

Sunday February 5, 2012 at the water cooler the morning after the game. They also want to engage the people who like reacting to big events like the Super Bowl by posting on Twitter or Facebook or texting their friends, says David Berkowitz, vice preside

By Serge F. Kovaleski, The New York Times PUEBLO, Colo. On the screen was her older brother, Richard Paul White, the person