“Our store at Oak Park Mall will enhance our consumers’ overall Lego brand experience through product variety, store design and regular hands-on family events,” Eric Wolfe, vice president of Lego Group, said in a written statement. “Children and...

They've triggered an online petition calling for the company to take a stand against gender-based marketing. The Denmark based toy maker is about to roll out a more feminine line of toys called Lego Friends. The square plastic blocks now include...

This June, Warner Bros. Consumer Products and The Lego Group will begin rolling out Lego sets based on Peter Jackson’s The Lord of the Rings trilogy and the upcoming two film series The Hobbit. Here’s a first look. herocomplex.latimes.com 01-31-12...

Warner Bros. Consumer Products and The Lego Group already have a partnership that clicks (“Harry Potter” and “Batman” Legos seem to be doing pretty well) and this June they will begin rolling out Lego sets based on Peter Jackson’s “The Lord of the...

The Lego Group has launched ReBrick, a social network where adult Lego users can share and discuss user-created Lego content. Lego describes the site as a "public stage for LEGO fans to share their wonderful models and creations with the general public."

Group "Minecraft" themed Lego sets are finally happening. By Matthew Hawkins The indie sandbox sensation "Minecraft" has often been described as the video game equivalent of playing with Legos, and visually speaking, the comparison is especially apt. ...