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The TV market slipped one place in rank to No. 18. Though Cleveland lost only 4,180 TV households, a 0.3 percent drop, Denver’s growth helped it leapfrog two places in rank over Cleveland and Miami. Growth may be in store for the market. Full Article at MediaWeek
Want to buy an Old City boutique? Cost you a dollar. Faye Smith, the film costume designer who opened Sevilla Smith on Third Street near Arch in June 2008, wants out of retail as she concentrates on her own clothing line. Full Article at Philadelphia Inquirer
The work we are doing with Arbitron and comScore leverages Omniture's expertise in helping clients better understand and optimize cross-channel marketing initiatives.
Not waiting for Nielsen to roll out its TVandPC single source measurement of TV and online viewing, NBC Universal is turning to a collaboration of three research companies to provide two-screen measurement of NBC's coverage of the Winter Olympics. Full Article at MediaWeek
In the latest Arbitron ratings in Atlanta, the departure of Viva 105.7 boosted El Patron’s ratings while listeners found religion. El Patron jumped from a 2.9 ratings to a 3.6 rating overall, good for 12th place. Full Article at Atlanta Journal Constitution Blogs
COLUMBIA, Md. , Dec. 4 /PRNewswire-FirstCall/ -- Arbitron Inc. Full Article at Freshnews.com
What's important about this initiative is that it will be one of the first to shed light into cross-channel viewing at the individual, as opposed to the platform or household level ... What will matter going forward as the lines between these channels become more and more blurred over time is what the u...
âWhether you're at the end of your rope or merely the end of your week, welcome to Whitt's End: *Ho hum, another month of Arbitron PPM ratings and another month of dominance by 1310 AM The Ticket. Full Article at Dallas Observer
Terrence Cody and Alabama could give the Florida offense more than it can handle in the SEC title game. Full Article at Houston Chronicle
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The work we are doing with Arbitron and comScore leverages Omniture's expertise in helping clients better understand and optimize cross-channel marketing initiatives.
What's important about this initiative is that it will be one of the first to shed light into cross-channel viewing at the individual, as opposed to the platform or household level ... What will matter going forward as the lines between these channels become more and more blurred over time is what the u...
In the third quarter of 2009, Arbitron commercialized the Portable People Meter radio ratings service in Tampa-St. Petersburg-Clearwater, St. Louis, Denver-Boulder, Baltimore and Pittsburgh, bringing to 25 the total number of PPM markets
It does make a huge difference as to where Arbitron distributes its diaries
WARM raises a red flag for me and many in the industry. The station had been off the air (temporarily) and its signal is still bad. You can't hear the station well because of static ... Then you have WILK. The numbers would have you believe that, all of a sudden, WILK caught fire. All of this makes me q...
We are honored to be the station to have broken KMOX’s long-running and esteemed record as the number one radio station ... To put this achievement into perspective, the history of 130 plus Arbitron surveys since a competitor overtook KMOX in the ratings is well over 42 years ago, when the Beatles were ...
Over the past 9 months, Arbitron has made significant advancements to improve sample quality
Arbitron PPM technology provides a unique method for tracking consumer-level exposure across numerous platforms and media ... By establishing this group, we believe that we can more effectively operate at the speed and scale required to succeed in this dynamic media marketplace.
Arbitron is working to evolve from a data vendor into a business intelligence and solutions provider ... As we continue to build systems to deliver value to our clients, we expect Arbitron's software development to keep growing, improving and evolving online.
Arbitron is working to evolve from a data vendor into a business intelligence and solutions provider ... As we continue to build systems to deliver value to our clients, we expect Arbitron's software development to keep growing, improving and evolving online.
In assembling this prestigious committee of industry luminaries, Arbitron intends to create a measurement that complements existing data and showcases radio's true impact for agencies and advertisers ... Given the industry's challenges, this timely and important endeavor is bringing the insights and exp...
For screen audience numbers to be relevant to advertisers, you have to prove first that their ads played as scheduled and the screens were on ... By auditing our proof-of-play reporting system with the help of Arbitron, we are giving our client networks an added level of transparency and assurance for j...
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