That's been a pleasant surprise. What it’s allowed us to do is access advertisers we couldn’t go to before. Any concert or any kind of show we put on, 'Earth, Wind and Fire,' or just a feature about 'AC/DC,' it gets a [ratings] number. So there is interest in it and there are very few outlets for it. But we know that on a nightly show, that’s not the ideal way to do it.
















