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Acura (Japanese: アキュラ, Akyura) is the luxury vehicle division of Japanese automaker Honda Motor Company. It primarily competes with Buick, Lexus and Infiniti among others in the luxury vehicle segment.[citation needed] The Acura brand has been used in the US, Canada, and Hong Kong since March 1986 to market Honda's performance vehicles and... Full Article
Jay Leno and Jerry Seinfeld in the making of Acura's Super Bowl Commerical.
View Photo »Jerry Seinfeld with the NSX Concept in Acura's First Super Bowl Ad.
View Photo »PARK CITY, UT - JANUARY 26: Actor Ben Barnes attends the 'The Words' Dinner At Acura Studio on January 26, 2012 in Park City, Utah.
View Photo »PARK CITY, UT - JANUARY 26: Actor James Babson attends the 'The Words' Dinner At Acura Studio on January 26, 2012 in Park City, Utah.
View Photo »PARK CITY, UT - JANUARY 26: Table display at 'The Words' Dinner At Acura Studio on January 26, 2012 in Park City, Utah.
View Photo »PARK CITY, UT - JANUARY 26: (L-R) Zoe Saldana, Dennis Quaid and Bradley Cooper attend 'The Words' Dinner At Acura Studio on January 26, 2012 in Park City, Utah.
View Photo »PARK CITY, UT - JANUARY 20: Acura is displayed at the 'Celeste and Jesse Forever' dinner held at Acura Studio on January 20, 2012 in Park City, Utah.
View Photo »PARK CITY, UT - JANUARY 28: Producer Judi Levine and Director Ben Lewin accept The Audience Award: Dramatic, presented by Acura, for 'The Surrogate' at the Awards Night Ceremony during the 2012 Sundance Film Festival at the Basin Recreation Field House on January 28, 2012 in Park City,...
View Photo »PARK CITY, UT - JANUARY 28: Producer Amy Ziering and Director Kirby Dick accept the The Audience Award: Documentary, Presented by Acura for 'The Invisible War' at the Awards Night Ceremony during the 2012 Sundance Film Festival at the Basin Recreation Field House on January 28, 2012 in...
View Photo »DETROIT, MI, - JANUARY 10: A worker cleans the new Acura NSX Concept vehicle during a media preview day at the 2012 North American International Auto Show January 10, 2012 in Detroit, Michigan. The NAIAS opens to the public January 14th and continues through January 22nd.
View Photo »Photographers surround the Acura NSX concept car following its introduction at the North American International Auto Show in Detroit Michigan, January 9, 2012.
View Photo »Acura unveiled its 2013 RDX prototype at the North American International Auto Show in Detroit Michigan, January 9, 2012.
View Photo »Acura unveiled its 2013 ILX compact sports sedan at the North American International Auto Show in Detroit Michigan, January 9, 2012.
View Photo »DETROIT, MI - JANUARY 9: The new Acura NSX Concept vehicle is revealed during a media preview at the 2012 North American International Auto Show January 9, 2012 in Detroit, Michigan. The show is open to the general public January 14-22.
View Photo »Acura unveils its NSX concept car at the North American International Auto Show in Detroit Michigan, January 9, 2012.
View Photo »Front end light treatment of the Acura NSX hybrid concept car as displayed on the first press preview day for the North American International Auto Show in Detroit, Michigan, January 9, 2012.
View Photo »Members of the media look at the Acura NSX hybrid concept car during the first press preview day for the North American International Auto Show in Detroit, Michigan, January 9, 2012.
View Photo »The front end of the Acura NSX hybrid concept car is displayed during the first press preview day for the North American International Auto Show in Detroit, Michigan, January 9, 2012.
View Photo »The Acura NSX hybrid concept car is unveiled on the first press preview day for the North American International Auto Show in Detroit, Michigan, January 9, 2012.
View Photo »The Acura NSX Concept debuts at the North American International Auto Show in Detroit, Monday, Jan. 9, 2012.
View Photo »PARK CITY, UT - JANUARY 26: Betsy Sternthal and Helen Klugman attend the 'The Words' Dinner At Acura Studio on January 26, 2012 in Park City, Utah.
View Photo »PARK CITY, UT - JANUARY 26: Michael Benaroya and Sarah Hollis attend 'The Words' Dinner At Acura Studio on January 26, 2012 in Park City, Utah.
View Photo »PARK CITY, UT - JANUARY 26: (L-R) Director Lee Sternthal, Michael Benaroya and director Brian Klugman attend the 'The Words' Dinner At Acura Studio on January 26, 2012 in Park City, Utah.
View Photo »PARK CITY, UT - JANUARY 26: (L-R) Ben Barnes, Director Brian Klugman, Zoe Saldana, Dennis Quaid, Bradley Cooper and Director Lee Sternthal attend 'The Words' Dinner At Acura Studio on January 26, 2012 in Park City, Utah.
View Photo »PARK CITY, UT - JANUARY 26: (L-R, backrow) Michael Benaroya, Bradley Cooper, Zoe Saldana, Director Lee Sternthal, Ben Barnes, Scott Shooman of CBS Films, (Front row) Director Brian Klugman, Dennis Quaid, Brian Klugman and James Babson attend the 'The Words' Dinner At Acura Studio on January...
View Photo »Jay Leno and Jerry Seinfeld in the making of Acura's Super Bowl Commerical.
View Photo »Acura has used the Honda Civic platform before, but the Integra and RSX never looked cheap. This looks like a warmed-over Hyundai Elantra, which certainly isn't luxury.
One of the original plans back in pre-2008 was for Acura to really move upscale and get into the Tier 1 luxury stratosphere ... Based on what happened in 2008, with the huge impact of the economy, and the fact that people’s taste changed to less conspicuous kind of situation, that Acura decided to reset...
One of the original plans back in pre-2008 was for Acura to really move upscale and get into the Tier 1 luxury stratosphere ... Based on what happened in 2008, with the huge impact of the economy, and the fact that people’s taste changed to less conspicuous kind of situation, that Acura decided to reset...
What we have decided to do at Acura is find a balance so that the driver can enjoy the machine and the vehicle to the maximum. New technologies are being added to our products, but at the same time, Honda’s core values are being respected.
We are not satisfied with the current position ... We want to boost the identity of the Acura brand.
It will define the new face of Acura (Honda’s premium US brand).
It was at this time that the Acura continued to willfully accelerate into the left side of my patrol vehicle ... I was surprised by the collision and jerked my leg away from the door for fear the impact would collapse the door inward towards the driver's seat and injure me.
We are excited that Pfizer is advancing the commercialization of OXECTA, a product using Acura's AVERSION technology ... We are committed to maximizing our AVERSION and IMPEDE technology platforms to develop effective medications that address physician and public safety concerns about potential misuse.
This patent broadens Acura's already strong intellectual property estate
It’s like meeting savings under the mistletoe ... Shop and compare Acura with the competition and you’ll see why you can get comparable features and value for thousands less.
It doesn't mean that they can't be stolen. It's not normally the car that we're seeing. I think the number one stolen vehicle, last year across the nation, was a 1994 Honda or Acura product.
We are not commenting on the Acura
