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Google Android handsets, combined with Apple's iPhone and iPod touch, now account for 75 per cent of all mobile web traffic in the US, says AdMob A mobile metrics report [PDF] from mobile advertising agency AdMob, found that Android-based handsets,... Full Article at The Telegraph
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Even as industry insiders themselves say that monetization of mobile advertising is yet to take off in India, Google’s buy of AdMob has served as a shot in the arm for the domain. Full Article at MediaNama.com
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Vic Gundotra, Vice President of engineering at Google (R) and Omar Hamoui, founder and CEO of AdMob converse during the "Mobile: Where's The Money Going?" panel at the Fortune Tech Brainstorm 2009 in Pasadena, California July 23, 2009. View Photo »
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There's a bias in the data, since AdMob ads run better on iPhone OS and Android devices than on, say, Research in Motion (RIMM) BlackBerries. But the trends are clear.
SOURCE: MacDailyNews -
If the past month is any indicator, acquisitions are not only thawing but heating up. In October, Comcast made a bid to merge its operations with NBC Universal to create a cable programming giant. Full Article at Knowledge@Wharton
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Investors should take a look at the mobile advertising market for possible quick ROI. The most obvious companies that could be acquired in the wake of Google Inc. Full Article at The Deal: Blogs
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The latest Mobile Metrics report for mobile ad firm AdMob reveals some interesting aspects of the emerging smartphone market, as redefined by Apple's iPhone in 2007. Full Article at Ars Technica
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As it happens, Google this month also purchased AdMob, the world's largest purveyor of mobile phone advertising. So this seemed as good a time as any to take a snapshot of the changing smartphone marketplace, as measured by ad requests to AdMob's network
SOURCE: MacDailyNews -
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As Google continues to innovate with Google Chrome OS and build new products like Google Wave, it might seem as if they’re leaving their core business — search — to gather dust. A few recent developments are proving otherwise. Full Article at Mashable!
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Apple's slice of mobile data traffic has grown to now exceed 50% share in the US, UK and in global figures, according to new monthly mobile data traffic report by AdMob. Full Article at MediaPost.com
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Reuters Pictures
Vic Gundotra, Vice President of engineering at Google (R) and Omar Hamoui, founder and CEO of AdMob converse during the "Mobile: Where's The Money Going?" panel at the Fortune Tech Brainstorm 2009 in Pasadena, California July 23, 2009.
View Photo »
Reuters Pictures
Vic Gundotra, Vice President of engineering at Google (R) and Omar Hamoui, founder and CEO of AdMob converse during the "Mobile: Where's The Money Going?" panel at the Fortune Tech Brainstorm 2009 in Pasadena, California July 23, 2009.
View Photo »
