Nike is gone, adidas could well be next - adidas hardly needs swimming. Swimming needs adidas. Nike is unlikely to be persuaded back. The sport is in disarray. There's a long-term price to pay for short-term decisions. 
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Selected and fresh photos from around the web.
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Editor's pick
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BASRA, IRAQ - OCTOBER 18: People gather around a Land Rover as it arrives at the village Al Houta on October 18 2008 near Basra, Iraq. The trip by the 51 Sqn Royal Air Force Regiment Force Protection Wing was part of a 'key leader engagement' (KLE) visit to the village close to the Basra Airbase to recruit local labour and engage with the village shiek. Visits of this type are seen as key in efforts to continue winning the support of the local Iraqi population. Although improved security in the region has brought some benefits such as improved trade and commerce, much of the infrastructure remains in a poor state of repair. Britain's Prime Minister Gordon Brown has indicated that the number of UK troops could be scaled down - especially as the security situation in the south of the country continues to improve.
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Democratic presidential nominee Senator Barack Obama (D-IL) speaks during a campaign rally in the rain at the University of Mary Washington in Fredericksburg, Virginia, September 27, 2008.
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A puppy stands on a truck carrying people to be evacuated from the area in preparation for the approach of Hurricane Gustav in Batabano, on the southern coast of Cuba, August 30, 2008. Powerful Hurricane Gustav roared toward western Cuba on Saturday with 125 mph (205 kph) winds on its way to the oil-rich Gulf of Mexico after a deadly pass through the Caribbean.
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BANGKOK, THAILAND - AUGUST 30: A member of Anti-government People's Alliance for Democracy (PAD) stands behind barbed wire outside Government on August 30, 2008, in Bangkok, Thailand. The protesters want to unseat the seven-month old coalition government lead by Prime Minister Samak Sundaravej.
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Hot off the wire
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CEO of the Lufthansa Group Wolfgang Mayrhuber, left, and Member of the Managing Board of Austrian Industryholding AG (OIAG) Peter Michaelis are seen during a news conference in Vienna, Austria on Friday, Dec. 5, 2008. Lufthansa said Wednesday Dec. 3, 2008 its supervisory board had approved a deal to acquire Austrian Airlines AG, giving one of Europe's biggest airlines more routes across the continent and beyond.
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The installations of oil refinery NIS is seen in the Serbian town of Pancevo, some 20 km from Belgrade, December 5, 2008. A delegation of Russia's Gazprom arrived to Belgrade on Friday to talk with top Serbian officials about the gas agreement that will allow Gazprom control of a majority stake in oil monopoly NIS in exchange for Serbia's inclusion in the South Stream pipeline.
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NEW YORK - DECEMBER 04: Actor Harold Pirraneau attends the 2008 Stockings with Care celebrity bartending night at Bar 13 on December 4, 2008 in New York City.
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Recently starred
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A memorial tribute to shoe mogul Thomas Bata is shown at the Bata Shoe Museum in Toronto September 3, 2008. Bata died earlier this week at the age of 93.
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A visitor takes a close look at a photo by French photographer Bettina Rheims during the inauguration of her exhibition "Can You Find Happiness?" on March 7, 2008 at the c/o-Gallery in Berlin. The exhibition runs from March 8 to May 11, 2008.
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Forty-five euro coins, worth 500 Slovak Crowns or 16,60 euros, are seen in Bratislava where Slovakian banks and post offices started selling them on December 1,2008 before Slovakia joins the euro zone on January 1, 2009.
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People walk behind the European Union's flag during the annual gay parade in Budapest July 5, 2008. Several hundreds of demonstrators clashed with the police in the center of Hungarian capital as police tried to separate them from the participants of the Gay Pride march.
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Quotes about Adidas
Working with our partners at Adidas, we’ve made some subtle, yet unique, additions to the jersey that recognizes Toronto FC as Canada’s team in Major League Soccer.
was said
in Sports Blogs
I can't understand why he wants to have a credit card. I never want to owe anybody in my entire life, but he said a lot of his classmates have one, so he wants it too. All he wants is to make himself look cool when he buys luxuries like Nike and Adidas and gifts for his girlfriend
was said
in USA Today
I would take off my sneaker and hold it up and say, 'Myyyy Adidas,' and then people would do it back ... the people at Adidas couldn't understand why the sales of shell toes were going through the roof.
was said
in Reuters
Dan's commitment with Adidas was known about a while ago ... As our three fly-halves are all injured, we tried to make him return on Wednesday evening so that he could train with us on Thursday and play on Saturday. But that has not been possible. The only solution was that of a squad training session in Leicester on Friday, 24 hours before the match. He may be the best player in the world, but you have to understand that is too short a time.
said Benoit Brazes
in Scrum.com
It gives the comfort to continue to plan not just at All Blacks level but also the community and club and school base level of our game. We're very humbled adidas are prepared to make for such a long period of time.
was said
in Scrum.com
We're looking to set up a long-term relationship because they have the most advanced medical lab in the world, said Nick Drake the Global head of rugby and cricket for adidas -- the All Blacks' key sponsor. The NZRU medical staff have been there over the last five years. This is another opportunity for them to explore the facilities and investigate what knowledge sharing they can do.
was said
in TVNZ
Quotes from articles mentioning Adidas
It's great for Adidas and bad for musicians because it shows who has the power in the relationship ... It used to be that any time musicians were integrated into advertising, it was another avenue for them to promote their music. Being in the campaign this way puts a lot of power in the ad agencies' and brands' hands.
said Tina Wells
in Reuters
It's (using Pilooski) as a way to connect a whole set of musicians under one anthem ... You couldn't exactly do a mash-up of all of them.
was said
in Reuters
We didn't want to single out one musician ... We wanted to keep it neutral and focus on celebrating the musicians' style and originality ... It was purely a creative decision.
said Jeff Weinstein
in Reuters
I would take off my sneaker and hold it up and say, 'Myyyy Adidas,' and then people would do it back ... the people at Adidas couldn't understand why the sales of shell toes were going through the roof.
was said
in Reuters
Nike and Adidas have pretty much been the rocks of the sports/lifestyle business ... Both brands have been able to enjoy growth by virtue of a diverse product range.
was said
in AdWeek
It's one of those rare times when you want to cross a wide dichotomy and TV is going to become the vehicle
was said
in AdWeek
