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In this June 29, 2008 file photo, Tyson Gay races to the finish line in the men's 100 meter final at the U.S. Olympic Track and Field Trials in Eugene, Ore. With the recent U.S. track trials and the swimming trials running concurrently, NBC chose to place Bob Costas, the face of its Olympics coverage, by the pool in Omaha, Neb., rather than trackside in Eugene, Ore.
BEVERLY HILLS, CA - JULY 16: (L-R) Producer Fred Gaudelli, sideline reporter Andrea Kremer, analyst Jerome Bettis, studio analyst Tiki Barber, executive in charge of production Michael Weisman, NBC Universal Sports & Olympics chairman Dick Ebersol, analyst John Madden, play-by-play commentator Al Michaels, host Bob Costas, co-host Cris Collinsworth, and co-host Keith Olbermann speak for the television show "NBC Sunday Night Football" during the NBC Universal Cable portion of the Television Critics Association Press Tour at the Beverly Hilton Hotel July 16, 2007 in Beverly Hills, California.