Pro Bono? Never heard of him!
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First of all you have to give credit to the coach (special tams coordinator John Bonamego). I think Bono has done a good job with them in that situation, I really do
Typically, the demographic of an arena crowd is older, they have a lot of disposable income and they're either buying expensive NBA tickets or Celine Dion tickets, or Bono, or someone like that... we wanted to broaden that.
It's an organization that helps children in need, and that is something that is very close to my heart, so our agency works on this as a pro bono project
That was the beginning of it, back with Bono, although I didn't know it at the time ... That was the start, that was the first one. The first time I talked to somebody about my ideas and they wrote it down. That was the key. I have ideas all the time, but I don't think to write them down. I suppose I should ... It's been difficult getting good songs, the material I need. I should have put myself into it sooner.