The CBS schedule will be football, ‘60 Minutes,’ ‘Amazing Race,’ then Brad
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CBS already has mass reach into the home. Now CBS is working to provide targeted media outside the home at retail covering the consumer over the entire purchase cycle
There is more opportunity for the consumer. But is it too much? When I was growing up all we had were [ABC, NBC and CBS] and a few national newspapers ... Now there are all kinds of opinions from all sides. It is the challenge for everyone to be a more discerning consumer when it comes to news.
CBSSports.com and CBS Sports Mobile are thrilled to provide a free webcast of the biggest football game to ever be shown live and in its entirety on the Internet and over wireless devices ... It's a testament to the forward thinking at CBS Sports as well as great partners such as the SEC and AT&T that we're able to show these games on CBSSports.com and CBS Sports Mobile, giving sports fans additional ways to view the broadcast of these world-class sporting events.
It also shows the power of leveraging the Web to harness passionate communities in order to build premium online destinations that offer more than just re-broadcast content. Innovations such as the HD Gallery and Social Viewing Rooms give our audience more ways to enjoy our content experiences. And advertisers increasingly receive quantifiable benefit in brand lift and intent to purchase.
Our recent success in key months validates our strategy of being early to adopt an open, multi partner syndication model
We've received some attractive bids, but current credit conditions make it difficult to predict the timing of transactions ... We'll make the best deal possible. We don't have to sell by any given date.
Retransmission will increasingly play a role as a second revenue stream in our television segment ... We were encouraged by the recent LIN TV deal with Time Warner Cable.
The scatter market isn't booming like past years, but we are far out performing our peers