On April 26, Digitas will host its Fifth Annual NewFront in New York city. This year, it will have some company. Suzanne Vranica at the Wall Street Journal reports major players in the digital media and online video industries, including YouTube, Yahoo,

BOSTON, Feb. 16, 2012 /PRNewswire/ -- Digitas -- the leading global integrated brand agency with digital at its core -- announced today that Stephanie Sarofian, Managing Director of its brand content unit, The Third Act:, was named one of the "The Conten

Mayor Menino has jumped on the #yougottatryboston bandwagon. (We discussed the Digitas campaign here last week; basically the marketing agency wants Bostonians to convince Bravo to stage the next season here, via Twitter.) Never mind that this season has

As a constantly evolving sphere of influence and influencers, social media is still a gray area for many marketers — and even the terminology is slippy. When asked to explain what it takes to optimize social, George Smith, senior manager of social and CR

Chris Reidy can be reached at reidyglobe.com. Foodies who tweet know there’s a new message out there in the social media universe: Boston is a culinary hub and deserves to be the venue for “Top Chef’s” 10th season. Hosted by Padma Lakshmi (left), “Top C

IT News Online Staff 2012-02-13 Netvibes helps Fortune 500 brands such as the Coca-Cola Company and the US Department of Energy or advertising agencies like Digitas and Universal McCann to monitor, analyze and understand everything inside and outside the

The seven-year-old personalised web content dashboard service Netvibes has confirmed it has been acquired by 3D and CAD software maker Dassault Systèmes. Netvibes was co-founded by French digital entrepreneur Tariq Krim in 2005 to push the notion of a st

Kate Bittman joined the New York office of Rodale as associate director for communications at Men’s Health magazine. She had been public relations manager at The New Yorker magazine, part of the Condé Nast Publications division of Advance Publications. J

Not withstanding the eCommerce resurgence that began over the holidays and continues today, online and mobile shoppers still express concerns about digital security when prompted to enter credit card information over the Internet. Based on the findings o

Despite the prevalence of social networks, consumers are still queasy about oversharing when it comes to credit card info. That, at least, is the crux of an online survey executed by digital marketing firm Digitas and conducted by Harris Interactive in e

We're totally behind #Yougottatryboston, just so long as Pee-wee Herman doesn't make the scene. [Wicked Local] • Aries want meat, Libras like buz

Dassault Systèmes (Paris:DSY) (Euronext Paris: #13065, DSY.PA), world leader in 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions, announced today the acquisition of Netvibes, the award-winning brand in dashboard int

Netvibes had an early lead back in the era when ‘personal start pages’ were the new new thing, but (and we won;t go into the long story here) a large pivot towards enterprise saw it moving into more of a dashboard for Fortune 500 brands, enterprises and

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« Notre intention est de fournir des ‘ expériences basées sur des informations sociales’ aux entreprises et au monde des consommateurs, des vues holistiques relatives à tout ce qui est important, à l’intérieur comme à l’extérieur de l’entreprise, pour in

“Netvibes is a perfect fit for our 3D Experience platform. It will connect information related to all product, service and user experiences from internal and external data sources, all in real-time and in-context for a better, richer experience and decis

ZOMG! Everybody fire up their twitter/facebook accounts. We need to get this done. I'm a huge fan of Top Chef. Did I mention that I tried out Catch recently? It's Hung Huynh's relatively new restaurant in NYC. It was pretty good. Ok, let's do this! Marke

And now, the moment you've all been waiting for: Shit Agencies Say. "Dude, you are so Don Draper." Microsoft slams Google's new privacy policy in a print ad set to run in The New York TImes, The Wall Street Journal and USA Today on February 3. O

The company, which will encourage brands to move away from the traditional campaign model and embrace publishing content, will also create partnerships with online and offline publishers, video producers and bloggers to develop content for clients. VCCP