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Satellite TV carrier DirecTV has awarded digital creative and media chores to WPP's MediaCom after a review. Spending on the account is estimated at $35 million, per sources. Full Article at AdWeek
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Digitas Health is a marketing agency that’s growing and needs exceptional people with pharmaceutical experience. Full Article at Nature.com
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Kitcatt Nohr boosts digital team with new project managers on Waitrose, Gap and Lexus accounts
Brand Republic
Kaye previously worked at digital agency Digitas for two years, as a project manager on the General Motors brands Vauxhall and Opel. Full Article at Brand Republic
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When it comes to catapulting brands to a whole new level, the word digital pretty much encapsulates the brand new way forward. Full Article at exchange4media
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by Satrajit Sen According to Seth Solomons, chief marketing officer, Digitas Global, one engagement in digital medium is valued equally to 20 television views. Full Article at Alootechie
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Tribal DDB is bringing former top executive Mike Parker back into the fold to serve as co-president of its U.S. operations. Parker and Richard Guest will serve as co-presidents at Tribal. Full Article at AdWeek
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Seth Solomons, global chief marketing officer, Digitas Worldwide and Mark Beeching, chief creative officer, Digitas Worldwide addressed a gathering of marketers, digital advertising and media professionals in the city last evening. Full Article at Campaign India
About Digitas, Inc.
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