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LOS ANGELES, CA - JUNE 27: Neil Young, VP & GM, Electronic Arts Los Angeles participates in a discussion titled "Shades of Gray: Sharing Management and Production Processes Between Films and Games" at day two of the Hollywood And Games Conference at the Hollywood Renaissance Hotel on June 27, 2007 in Los Angeles, California.
John Riccitiello, former president of video-game developer Electronic Arts Inc., poses for a portrait at the company's headquarters in this file photo from Thursday, July 31, 2003, in Redwood City, Calif. Electronic Arts Inc. replaced Larry Probst as chief executive on Monday, naming former Riccitiello as the new leader of world's largest video game publisher.
Calgary Flames' Dion Phaneuf, right, and San Jose Sharks' Jeremy Roenick playfully fight while wearing suits covered with sensors as video game company Electronic Arts captures their motion in Burnaby, B.C., on Tuesday, Sept. 9, 2008. The company launched the NHL 09 video game and captured the motion of six NHL hockey players for use in next year's game.
Dr. Frank Drake, founder of Search for Extra-Terrestrial Intelligence (SETI) and the Drake equation, speaks at a launch party for SPORE in San Francisco, California, September 4, 2008. Electronic Arts Inc's creature-building game "Spore" offers players a chance to develop new worlds -- and maybe even new lines of business for the video game maker.
Game designer Will Wright (L) chats with a friend at a launch party for SPORE in San Francisco, California, September 4, 2008. Electronic Arts Inc's creature-building game "Spore" offers players a chance to develop new worlds -- and maybe even new lines of business for the video game maker. Wright is the original designer of SimCity and "The Sims" computer games.
Game designer Will Wright waves at a launch party for SPORE in San Francisco, California, September 4, 2008. Electronic Arts Inc's creature-building game "Spore" offers players a chance to develop new worlds -- and maybe even new lines of business for the video game maker. Wright is the original designer of SimCity and "The Sims" computer games.