The Interactive Advertising Bureau (IAB) defines an ad impression as "a measurement of responses from an ad delivery system to an ad request from the user's browser, which is filtered from robotic activity and is recorded at a point as late as possible...

Released by the Interactive Advertising Bureau New Zealand (IAB) and PwC Insight, the report said companies spent over 20% more in 2011 than in 2010. Liz Fraser, the chair of IAB, said the results are exceptional. "No other media will be reporting...

People Powered Stories will be available in all sizes approved by the Interactive Advertising Bureau, Creegan said, and advertisers will be able to target the ads to consumers in the same way they do so with regular display ads. Microsoft plans to...

“We believe the issuance of these guidelines represent a major step toward achieving these goals.” The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of...

Online advertising grew 17 per cent last year to $2.66 billion, with IAB chief executive Paul Fisher speculating it could pass the $3bn mark by the end of the financial year. A DECADE ago, when the internet was young, we used to call it the information...

For more information or to find out how to join, please visit www.iab.net/mobilecenter. The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online...