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The challenge of moving film distribution to the cloud hasn't darkened Hollywood's sunny disposition toward the technology, according to some of the studios' leading execs at CES on Wednesday. The early efforts involved in launching UltraViolet was topic
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LOS ANGELES--(BUSINESS WIRE)--Shazam®, the world’s leading mobile discovery company, and Twentieth Century Fox have teamed up to launch the first movie promotion campaign that leverages Shazam for TV to engage fans. Using the Shazam smartphone app,
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LAS VEGAS, NV - JANUARY 11: Richard Whittington, Lori MacPherson, John Calkins, Ira Rubenstein, Matt Jacobson, John August and Thomas Gewecke appear onstage during Variety Entertainment Summit At The 2012 International CES at Las Vegas Convention Center... View Photo »
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LAS VEGAS, NV - JANUARY 11: EVP, Digital Marketing, Twentieth Century Fox Ira Rubenstein appears onstage during Variety Entertainment Summit At The 2012 International CES at Las Vegas Convention Center on January 11, 2012 in Las Vegas, Nevada. View Photo »
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About Ira Rubenstein
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LAS VEGAS, NV - JANUARY 11: EVP, Digital Marketing, Twentieth Century Fox Ira Rubenstein appears onstage during Variety Entertainment Summit At The 2012 International CES at Las Vegas Convention Center on January 11, 2012 in Las Vegas, Nevada.
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Getty Images
LAS VEGAS, NV - JANUARY 11: EVP, Digital Marketing, Twentieth Century Fox Ira Rubenstein appears onstage during Variety Entertainment Summit At The 2012 International CES at Las Vegas Convention Center on January 11, 2012 in Las Vegas, Nevada.
View Photo »
