I agree with Jeff Jarvis that it would be a very good gamble to allow Millennials to start up companies or products. But I can’t think of a single media company where that would be allowed to happen on a broad scale.
When Jeff Jarvis started blogging about Dell computers, it caused such a riot that Dell was forced to issue a profits warning-that's the power of the internet
Jeff+Jarvis is talking about Twitter for real-time #reviews but seems oblivious to #hashtags as an option.
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Who could win in this? Who always wins these days – Google, of course. ... Well, with more confusion in names, we'll all end up having to search Google more often.
Content and brand are table stakes. The main game is to engage users directly in authentic, compelling, loyalty-inducing site contexts.