• Founded by two Brooklyn school mates Ben Cohen and Jerry Greenfield in Vermont, 1978. • Combination of high fat content, chunky ingredients and catchy flavor names helped to create its own demand. • Sales grew with time and the company went public in 1984. • Besides being a fun company, it was determined to be socially responsible with an objective of caring capitalism. • By 1994, sales exceeded $150million and the company had 600 employees with a global distribution network. • However, 1994 actually brought loss and net income suffered. • In 1995, the company’s sales started to increase with

There is no bigger change for an entrepreneur than being bought out. You, like the founders of Ben & Jerry's Homemade, may someday be faced with the biggest question of all: stay independent, or sell? In 1978, Ben Cohen and Jerry Greenfield opened for...

Ben & Jerry's global digital marketing manager Katie O'Brien was on hand to explain the company's Facebook's involvement in terms of the bottom line: "For every $1 we spend on Facebook, it returns $3 in incremental sales." Notably missing from the Ben &...

Twelve years ago, the ideas of sustainability and corporate social responsibility seemed a lot more innovative than they do today. Continue reading the main story “ Start Quote I don't care if they're doing it to look good or to make their wives happy...

This Scoop Shop was in a renovated gas station in Burlington Vermont Today there are over 750 Scoop Shops worldwide. These Scoop Shops are currently spread throughout Europe, Asia, and the United States. Ben and Jerry’s are known for the popular ice...

Summary Ben & Jerry’s Homemade Inc. (B&J) is one of the two major players in the superpremium ice-cream market in the United States of America. B&J had been very successful throughout the 1980s; controlled by Ben Cohen and Jerry Greenfield. It...