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Leo Burnett, a global ad network, has shuttered its office in Greece, drawing sharp criticism from Greek broadcaster Antenna, which claims it will cost media owners millions in payments for TV and radio campaigns, the Guardian reports. Antenna, one of th

ST. LOUIS, Feb. 14, 2012 /PRNewswire/ -- Greatness lies in every dog, but it takes a motivated pet owner to bring it out. This is the key insight behind the new Purina® Pro Plan® integrated marketing campaign, "Inside Every Good Dog is a Great Dog." Crea

Antenna has hit out at Publicis for shutting Leo Burnett Athens, saying media owners will miss out on millions of Euros Greek broadcaster Antenna has criticised Maurice Levy's Publicis Groupe for shutting a local advertising agency, claiming it will cost

Néstle Purina is bringing a new, upbeat message to the Westminster Kennel Club Dog Show, thanks to ad agency Leo Burnett. The brand launched a new campaign for its Pro Plan products, starting with a national television spot (below) airing during the comp

The second season of Mad Men just ended. Love it or hate it, the show does a brilliant job of portraying the advertising business as it exists today. Today? Yes, today. Sterling Cooper circa 1960-62 is nearly identical to the agency business in 2008. The

Giles Hedger: promoted to UK managing director at Leo Burnett Group Leo Burnett Group has promoted its chief strategy officer, Giles Hedger, to the position of UK group managing director. (Campaign) Barclays has hired former Vodafone marketing chief Davi

Why is silver-haired Monsieur Levy in the news? He runs France's biggest advertising group, which owns top global agencies Saatchi & Saatchi and Leo Burnett, and it has just reported record annual profits of €860m (£722m). Record profits? But isn't there

Facebook’s Careers page shows that the company either hired several engineers or eliminated those positions. According to LinkedIn, Facebook also hired client partners and recruiters. Listings for user operations, analysts, brand specialists, search, mob

Paul Lawson, who currently occupies the role alongside his job as the chief executive of Leo Burnett London, becomes the deputy group chief executive. The promotions are part of Leo Burnett's UK succession plan after Andrew Edwards, the group chief execu

Shanghai, Feb 9, 2012 - (ACN Newswire) - The Asian Marketing Effectiveness Festival, now in its 10th year, is delighted to announce the jury line-up for 2012. As the region's must-attend learning platform and awards for effectiveness, the Festival will b

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In addition to a number of international experts, speakers who participated in the event included UAE-based advertising and media heavyweights Raja Trad, CEO of Leo Burnett Group MENA, and Joseph Ghossoub, Chairman and CEO of MENA Communications Group (M

Leo Burnett, has become the first Australian ad agency to force its way into the list of the world's top 10 creative agencies. The agency, headed by Gruen Transfer panellist Todd Sampson, was ranked number six in the world in the Gunn Report, the highest

The new campaign for Coca-Cola's mango-based drink Maaza focusses on the idea that things that people desire and love the most should be accessible to them, anytime and anywhere. Conceptualised by Leo Burnett, the television commercial, titled 'Har mausa

AOL Inc. is searching for an agency to help it devise a new brand campaign in the hopes of reconnecting with consumers, Ad Age has learned. People familiar with a request-for-proposal sent out by AOL said the company is looking to refresh its image and g

Content summary: Donna Papacosta promos Tweeps in Profile featuring Shel as ‘Mr February’; new FIR Book Review by Kris Gallagher of Intern Nation; FIR Book Club #1 recording posted; News That Fits: the Komen Kerfuffle; Ragan promo; Dan York adds his pers

MANILA, Philippines — The Internet and Mobile Marketing Association of the Philippines (IMMAP), now on its sixth year representing the digital marketing industry, appoints its executive officers and board directors for 2012 led by Manny Fernando. Tourism

Coming back to the commercial, the brief given to the agency was to deliver two things: “First, promote insurance online and second speak to a younger audience,” says KV Sridhar, national creative director, Leo Burnett who conceptualised the campaign. “T