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Moonves was characteristically upbeat and confident (The Wall Street Journal once noted that Moonves sees the glass as half full even when it's lying on its side). Full Article at Los Angeles Times
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NEW YORK -- CBS Corp. president and CEO Leslie Moonves once again touted the improving advertising momentum at his company here Tuesday. Full Article at Hollywood Reporter
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CBS President and CEO Leslie Moonves arrives at the 2009 CBS Network Upfront party on Wednesday, May 20, 2009 in New York. View Photo »
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As each new affiliate agreement comes up, there will be a sharing of retransmission fees ... There's a realization that if they're getting paid retransmission fees, they're getting it because of the network providing NFL, 60 Minutes and Letterman.
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CBS Corp.'s broadcast network is finally reaping the benefits of an advertising rebound, and will be able to grab even more ad dollars once Nielsen is able to count viewing to other platforms said CEO Leslie Moonves, speaking at the UBS... Full Article at Broadcasting & Cable
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"Our scatter market is the fourth quarter is plus 25% up from the upfront," he said, speaking about pricing. "We haven't seen numbers like that in years." Full Article at Advertising Age
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NEW YORK -- CBS chief Leslie Moonves says advertisers are now paying 25 percent more for TV commercial time than they did earlier in the year. That's an indication that businesses are having the confidence to spend more on marketing. Full Article at Miami Herald
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Jon Miller, Chairman and CEO, Digital Media Group, News Corporation, speaks as Leslie Moonves (R), President and CEO, CBS Corp. , listens during the "Outlook for the Entertainment Industry" panel at the 2009 Milken Institute Global Conference in Beverly... View Photo »
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We are extremely pleased to enter into this comprehensive carriage agreement with Cablevision
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CBS chief Leslie Moonves says advertisers are now paying 25 percent more for TV commercial time than they did earlier in the year. That's an indication that businesses are having the confidence to spend more on marketing. Full Article at Fresno Bee
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NEW YORK -- U.S. advertising trends continue to improve, which should make for better results next year, particularly in TV, according to prognosticators and executives at a UBS media conference. Full Article at Hollywood Reporter
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