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The opportunity cost of meddling with a news organization to serve one’s other interests was just a lot higher ten or twenty years ago, when most American newspapers had profit margins of 20 percent or more and could be bought and sold for hundreds of...
This one was hardly news to anyone in the industry, but it put the issue plainly, if dryly: A new study of advertising in news by the Pew Research Center’s Project for Excellence in Journalism finds that, currently, even the top news websites in the...
A new report from the Pew Research Center's Project for Excellence in Journalism finds that news sites are behind the curve when it comes to ad targeting and ad formats, and they have failed to convert the bulk of their offline advertisers into online...
Broadly speaking, legacy publishers have done a terrible job of convincing the marketers who advertise with them in print to extend their relationships to the digital realm. A new report from the Pew Research Center's Project for Excellence in...
These marketers have not flooded to news sites. That means the news industry is likely to be crippled even more than in the past because it has failed to actively target its online readers. A new study by the Pew Research Center’s Project for...
Advertising dollars are moving so quickly to the Web that by 2016 it could be the single biggest platform for selling goods and services. But news organizations have done a lousy job of persuading their advertisers to follow them online. For example,...
It found that many of the sites had not attracted the same advertisers online as they did on other platforms. In part, these sites were failing to attract online ads because they were not using technology that would customize ads based on their users’...
The Project for Excellence in Journalism is a US non-partisan, non-profit research organization that uses empirical methods to evaluate and study the performance of the press. In its mission statement, PEJ claims that it is not ideological or political. Its director is Tom Rosenstiel, a professor of journalism who has served as a media critic... Full Article
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