Tribal DDB is bringing former top executive Mike Parker back into the fold to serve as co-president of its U.S. operations. Parker and Richard Guest will serve as co-presidents at Tribal. Full Article at AdWeek

Consumer-goods giant Reckitt Benckiser has consolidated its $1.3 billion global media account with Havas Media and Publicis Groupe's Zenith Optimedia, the company has confirmed. Both organizations were already on the Reckitt's roster. Full Article at Brandweek

Havas Media is the parent to Media Planning Group and Arena, and Publicis Groupe owns Starcom MediaVest Group and ZenithOptimedia. Both already work with Reckitt Benckiser in some parts of the world. Full Article at Brand Republic

RNRL's submissions on the MoU Publicis Groupe combines MS&L Worldwide, Publicis Consultants And Publicis Events to create MS&L Group, a public relations and events network. Full Article at Expressindia.com

Pizza Hut has narrowed the field to two in its review of creative duties on its advertising account, the pizza chain has confirmed. Still in contention are Gotham in New York and The Martin Agency in Richmond, Va. , according to a client representative. Full Article at Brandweek

Publicis Groupe has promoted Olivier Altmann to chief creative officer at Publicis Worldwide, a new role at the ad agency. (Brand Republic) Jo Kenrick, the former B&Q marketing director, has resigned from ad agency Fallon London without a job to go to. Full Article at Brand Republic

Olivier Altmann has been named to the new position of CCO, Publicis Worldwide, effective immediately. He retains his position as ecd, co-chairman of the network's Paris-based agency Publicis Conseil. Full Article at AdWeek

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General Motors' Cadillac has narrowed its search for a new lead creative agency to three finalists: Bartle Bogle Hegarty, The Martin Agency and Publicis, confirmed Ark Advisors, the consultancy managing the search. Full Article at AdWeek

The shops moving to the next round are two Publicis Groupe shops: Bartle Bogle Hegarty, New York, and Publicis, New York; along with Interpublic Group of Cos.' Martin Agency, Richmond, Va. Full Article at Advertising Age

Executives familiar with the matter say Mead Johnson, based in Glenview, Ill. , several months ago reached out to a handful of large agency networks to present ideas for the Enfamil brand, including the likes of WPP-owned Grey and Ogilvy & Mather. Full Article at Advertising Age

Tara Comonte, CFO at Mediabrands, has been elevated to chief operating officer, a new post at the IPG media oversight arm. Comonte, who continues to report to Mediabrands CEO Nick Brien, retains her CFO stripes as she takes on the added... Full Article at MediaWeek

The Publicis Groupe has announced the launch of MS&L Group, a strategic initiative designed to strengthen the Groupe’s PR and events expertise. Full Article at Campaign India

(Crain's) — Crocs has shifted its global creative, media, digital and PR business to Cramer-Krasselt, Chicago, following a review. Full Article at ChicagoBusiness.com

Academy of Motion Picture Arts and Sciences chose Media Storm, South Norwalk, Conn. , as its media planning and buying agency of record for the coming Oscar broadcast on ABC, scheduled for March 7, 2010. Billings were not disclosed. Full Article at The New York Times

Monaco--Advertising will not pay the freight for digital media, like it has for newspapers and television, as it morphs into an interactive experience riveted on transactions, according to Publicis Groupe Chairman and CEO Maurice Levy. Full Article at MediaPost.com

PARIS: Publicis Groupe has moved a number of its PR firms under a new network led by MS&L in a bid to better leverage its PR assets for clients. Full Article at PRWeek US

Now the Publicis Groupe CEO, still unhappy with the scale of his PR operations, is combining all of the group's public affairs, financial communications, events and specialized firms into one network in the hopes of shaking up the world order and... Full Article at Advertising Age

¶Esurance, San Francisco, selected Duncan/Channon, San Francisco, as its agency of record, handling the strategic and creative duties on its account, which had been handled internally. Full Article at The New York Times