In its 22 years, SXSW has grown from a tiny music festival in the Texas capital into a massive, unavoidable media beast that reflects, discusses and showcases trends in culture and media but also often creates them. 
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Selected and fresh photos from around the web.
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Editor's pick
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BASRA, IRAQ - OCTOBER 18: People gather around a Land Rover as it arrives at the village Al Houta on October 18 2008 near Basra, Iraq. The trip by the 51 Sqn Royal Air Force Regiment Force Protection Wing was part of a 'key leader engagement' (KLE) visit to the village close to the Basra Airbase to recruit local labour and engage with the village shiek. Visits of this type are seen as key in efforts to continue winning the support of the local Iraqi population. Although improved security in the region has brought some benefits such as improved trade and commerce, much of the infrastructure remains in a poor state of repair. Britain's Prime Minister Gordon Brown has indicated that the number of UK troops could be scaled down - especially as the security situation in the south of the country continues to improve.
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Democratic presidential nominee Senator Barack Obama (D-IL) speaks during a campaign rally in the rain at the University of Mary Washington in Fredericksburg, Virginia, September 27, 2008.
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A puppy stands on a truck carrying people to be evacuated from the area in preparation for the approach of Hurricane Gustav in Batabano, on the southern coast of Cuba, August 30, 2008. Powerful Hurricane Gustav roared toward western Cuba on Saturday with 125 mph (205 kph) winds on its way to the oil-rich Gulf of Mexico after a deadly pass through the Caribbean.
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BANGKOK, THAILAND - AUGUST 30: A member of Anti-government People's Alliance for Democracy (PAD) stands behind barbed wire outside Government on August 30, 2008, in Bangkok, Thailand. The protesters want to unseat the seven-month old coalition government lead by Prime Minister Samak Sundaravej.
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Hot off the wire
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Cmdr Peter Reesink, the commanding officer of the Dutch warship De Ruyter talking to The Associated Press during an interview on board the ship on Friday, Dec. 5, 2008. The De Ruyter is escorting the MV Ibn Batouta, which is carrying 7,000 tonnes of sorghum destined for Somalia. The Dutch naval vessel is escorting the cargo ship in a bid to prevent any pirate attacks.
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Bosnian miners talk deep inside coal mine "Sretno" (Good Luck) near the central Bosnian town of Breza December 5, 2008. Bosnian miners, who often work in difficult conditions with outdated equipment, produce coal for the country's thermal power plants which makes up about 40 percent of the country's power generation.
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Pakistani firefighters extinguish tje fire after a bomb blast in Peshawar on December 5, 2008. At least 22 people were killed and dozens more wounded when two bomb blasts struck crowded markets in northwest Pakistan as shoppers prepared for the Eid Muslim festival.
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Recently starred
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A memorial tribute to shoe mogul Thomas Bata is shown at the Bata Shoe Museum in Toronto September 3, 2008. Bata died earlier this week at the age of 93.
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A visitor takes a close look at a photo by French photographer Bettina Rheims during the inauguration of her exhibition "Can You Find Happiness?" on March 7, 2008 at the c/o-Gallery in Berlin. The exhibition runs from March 8 to May 11, 2008.
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Forty-five euro coins, worth 500 Slovak Crowns or 16,60 euros, are seen in Bratislava where Slovakian banks and post offices started selling them on December 1,2008 before Slovakia joins the euro zone on January 1, 2009.
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People walk behind the European Union's flag during the annual gay parade in Budapest July 5, 2008. Several hundreds of demonstrators clashed with the police in the center of Hungarian capital as police tried to separate them from the participants of the Gay Pride march.
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Quotes from articles mentioning SXSW
ScreenBurn at SXSW has enjoyed tremendous success since launching in 2006 ... This success reflects the growth of the video game industry, particularly amongst more mainstream audiences. By providing another avenue to bring in up-and-coming developers, we think that the Game Design Competition will help generate even more buzz for ScreenBurn at SXSW.
said Hugh Forrest
in PR Newswire
We were able to create a number of smaller events within this larger event, thus helping to retain the look and feel and the one-on-one interactions that people traditionally like so much about SXSW.
was said
in PR Newswire
