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CHICAGO, IL - FEBRUARY 07: Workers prepares a Scion XD for display at the Chicago Auto Show on February 7, 2012 in Chicago, Illinois. The show, which is the largest and oldest auto show in the country, opens to the public on February 10. View Photo »
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A man checks out the rear of a Scion SD fitted out with a booming Scosche HD soundsystem at the International Consumer Electronics Show (CES) in Las Vegas, Nevada, on January 11, 2012. Automakers displaying the latest technology at this year's show are... View Photo »
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The Scion logo during the second press preview day at the 2012 North American International Auto Show January 10, 2012 in Detroit, Michigan. View Photo »
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DETROIT, MI - JANUARY 10: A 2013 Scion FRS is displayed during the press preview at the North American International Auto Show at the COBO Center on January 10, 2012 in Detroit, Michigan. The show is open to the general public January 14-22. View Photo »
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Visitor takes photo of Scion new sports car the FR-S at the North American International Auto Show in Detroit, Michigan, January 9, 2012. View Photo »
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Jack Hollis, Vice President of Scion shows the company's new sports car the FR-S at the North American International Auto Show in Detroit, Michigan, January 9, 2012. View Photo »
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With an image of a Lexus LF-LC on the screen behind him, Jack Hollis, Vice President of Scion, speaks during the unveiling of the Scion FR-S at first press preview day for the North American International Auto Show in Detroit, Michigan, January 9, 2012. View Photo »
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The Scion FR-S at is unveiled during the first press preview day for the North American International Auto Show in Detroit, Michigan, January 9, 2012. View Photo »
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Jack Hollis, Vice President of Scion, speaks during the first press preview day for the North American International Auto Show in Detroit, Michigan, January 9, 2012. View Photo »
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DETROIT, MI - JANUARY 9: The new 2013 Scion FRS sits on stage after it was revealed during a media preview at the 2012 North American International Auto Show January 9, 2012 in Detroit, Michigan. The show is open to the general public January 14-22. View Photo »
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DETROIT, MI - JANUARY 9: Jack Hollis, V.P. of Scion, introduces the new 2013 Scion FRS vehicles during a media preview at the 2012 North American International Auto Show January 9, 2012 in Detroit, Michigan. The show is open to the general public... View Photo »
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Jack Hollis, Vice President of Scion, speaks about the Scion FR-S drifting race car unveiled at the North American International Auto Show, Monday, Jan. 9, 2012, in Detroit. View Photo »
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Jack Hollis, Vice President of Scion, speaks at the North American International Auto Show, Monday, Jan. 9, 2012, in Detroit, Mich. View Photo »
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WASHINGTON - JANUARY 6: U.S. President Barack Obama (C) has lunch with with winners of a campaign contest at Scion Restaurant January 6, 2012 in Washington, DC. Four small-amount campaign donors won the opportunity to have lunch with the president... View Photo »
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US President Barack Obama (2nd L) speaks with four campaign supporters during lunch at Scion restaurant in Washington, DC, January 6, 2012. US President Barack Obama on Friday welcomed news that unemployment fell in December, saying it shows the world's... View Photo »
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This undated image made available by Toyota shows the 2012 Scion iQ. View Photo »
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This product image courtesy of Toyota shows the 2012 Scion iQ. Scion's iQ minicar, which has been sold as a Toyota in Europe and Asia since 2008, goes on sale on the West Coast in October and will come to the rest of the country over the following six... View Photo »
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2012 Scion iQ. Vehicle shown with optional accessories. More images of the Scion iQ can be downloaded at www.scionnewsroom.com. View Photo »
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In this photo taken June 25, 2011, Katie Janiga, a recent graduate of Freedom High School, sits behind the wheel of her new car as her mother Tammi takes a photo at Toyota of Tampa Bay in Tampa, Fla. The dealership teamed with the Hillsborough County... View Photo »
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In this photo taken June 25, 2011, keys that could open the door of a new car wait in a fish bowl to be drawn at the Toyota of Tampa Bay dealership in Tampa, Fla. The dealership teamed with the Hillsborough County Public School system to give students... View Photo »
About Scion
Wikipedia
Scion is a marque of vehicles produced by Toyota Motor Corporation founded in 2002. Scion's long-term goal is to appeal to Generation Y consumers. Scion grew from Toyota Project Genesis, a failed effort to bring younger buyers to the Toyota marque in the United States. Full Article
Related Photos
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Getty Images
A man checks out the rear of a Scion SD fitted out with a booming Scosche HD soundsystem at the International Consumer Electronics Show (CES) in Las Vegas, Nevada, on January 11, 2012. Automakers displaying the latest technology at this year's show are relying on sensors, digital...
View Photo » -
Getty Images
The Scion logo during the second press preview day at the 2012 North American International Auto Show January 10, 2012 in Detroit, Michigan.
View Photo » -
Getty Images
DETROIT, MI - JANUARY 10: A 2013 Scion FRS is displayed during the press preview at the North American International Auto Show at the COBO Center on January 10, 2012 in Detroit, Michigan. The show is open to the general public January 14-22.
View Photo » -
Getty Images
Visitor takes photo of Scion new sports car the FR-S at the North American International Auto Show in Detroit, Michigan, January 9, 2012.
View Photo » -
Getty Images
Jack Hollis, Vice President of Scion shows the company's new sports car the FR-S at the North American International Auto Show in Detroit, Michigan, January 9, 2012.
View Photo » -
Reuters Pictures
The Scion FR-S at is unveiled during the first press preview day for the North American International Auto Show in Detroit, Michigan, January 9, 2012.
View Photo » -
Reuters Pictures
Jack Hollis, Vice President of Scion, speaks during the first press preview day for the North American International Auto Show in Detroit, Michigan, January 9, 2012.
View Photo » -
Getty Images
DETROIT, MI - JANUARY 9: The new 2013 Scion FRS sits on stage after it was revealed during a media preview at the 2012 North American International Auto Show January 9, 2012 in Detroit, Michigan. The show is open to the general public January 14-22.
View Photo » -
Getty Images
DETROIT, MI - JANUARY 9: Jack Hollis, V.P. of Scion, introduces the new 2013 Scion FRS vehicles during a media preview at the 2012 North American International Auto Show January 9, 2012 in Detroit, Michigan. The show is open to the general public January 14-22.
View Photo » -
AP Photo
Jack Hollis, Vice President of Scion, speaks about the Scion FR-S drifting race car unveiled at the North American International Auto Show, Monday, Jan. 9, 2012, in Detroit.
View Photo » -
AP Photo
Jack Hollis, Vice President of Scion, speaks at the North American International Auto Show, Monday, Jan. 9, 2012, in Detroit, Mich.
View Photo » -
AP Photo
This product image courtesy of Toyota shows the 2012 Scion iQ. Scion's iQ minicar, which has been sold as a Toyota in Europe and Asia since 2008, goes on sale on the West Coast in October and will come to the rest of the country over the following six months.
View Photo » -
Reuters Pictures
With an image of a Lexus LF-LC on the screen behind him, Jack Hollis, Vice President of Scion, speaks during the unveiling of the Scion FR-S at first press preview day for the North American International Auto Show in Detroit, Michigan, January 9, 2012.
View Photo » -
Getty Images
WASHINGTON - JANUARY 6: U.S. President Barack Obama (C) has lunch with with winners of a campaign contest at Scion Restaurant January 6, 2012 in Washington, DC. Four small-amount campaign donors won the opportunity to have lunch with the president after winning a contest the Obama...
View Photo » -
Getty Images
US President Barack Obama (2nd L) speaks with four campaign supporters during lunch at Scion restaurant in Washington, DC, January 6, 2012. US President Barack Obama on Friday welcomed news that unemployment fell in December, saying it shows the world's largest economy is gaining...
View Photo » -
AP Photo
2012 Scion iQ. Vehicle shown with optional accessories. More images of the Scion iQ can be downloaded at www.scionnewsroom.com.
View Photo » -
Getty Images
Jack Hollis, VP of Scion with the Scion FR-S Concept Car during the 2011 New York International Auto Show at the Jacob Javits Convention Center in New York April 20, 2011.
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AP Photo
The Squid, a customized Scion, is displayed at the New York International Auto Show Thursday, April 21, 2011.
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Reuters Pictures
The Scion FRS-S concept car is presented at the New York International Auto Show in New York City, April 20, 2011.
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Reuters Pictures
Scion Vice President Jack Hollis presents the Scion FRS-S concept car at the New York International Auto Show in New York City, April 20, 2011.
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Reuters Pictures
Scion Vice President Jack Hollis stands next to the Scion FRS-S concept car after its revealing at the New York International Auto Show in New York City, April 20, 2011.
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Getty Images
The Scion FR-S Concept Car during the 2011 New York International Auto Show at the Jacob Javits Convention Center in New York April 20, 2011.
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AP Photo
The Scion FR-S concept car is introduced at the New York International Auto Show, Wednesday, April 20, 2011.
View Photo » -
AP Photo
Scion vice president Jack Hollis speaks at the introduction of the FR-S concept car at the New York International Auto Show, Wednesday, April 20, 2011.
View Photo » -
AP Photo
This undated image made available by Toyota shows the 2012 Scion iQ.
View Photo »
Getty Images
A man checks out the rear of a Scion SD fitted out with a booming Scosche HD soundsystem at the International Consumer Electronics Show (CES) in Las Vegas, Nevada, on January 11, 2012. Automakers displaying the latest technology at this year's show are relying on sensors, digital...
View Photo »
