Last year, the Italian novelist and critic Umberto Eco published On Ugliness, a 450-page book largely devoted to ugliness in art.
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For a lot of people who are not comfortable with religion, it provides a community and a common heritage. I think Mac users have a certain common way of thinking, a way of doing things, a certain mindset. People say they are a Buddhist or a Catholic ... We say we're Mac users, and that means we have similar values.